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STEP 08: Empower Customer’s Decision Making With Product Labels

Objective: Create Product Labels Why Product labels tell people what the product is and when and how to use it. Product labels are simple but largely underut...

Why

 

Product labels tell people what the product is and when and how to use it.

 

Product labels are simple but largely underutilized. That’s because no one has ever told you that your product labels are a part of your company narrative.

 

Situational labels empower clients to make a decision without you being present. 

 

Product labels put you in a place of authority. You can control your client’s behavior without you being present. 

 

Lead and direct people with your words because they will be lost without your leadership.

 

Guide clients as they matriculate through your product offerings. Labels force indecisive clients to make a decision. 

 

Tell clients what you want from them. Otherwise, they will go off of their initial thoughts. 

 

How to Label Your Products:

 

Target - Problem - Solution

Ie.Client-Relationship-Management

 

Example

 

Multivitamin Pills

 

Multivitamin pill companies use product labels to lead and direct users to the most suitable product because they are liable if the customer chooses the wrong product and their health is negatively affected.

 

Users can make quick decisions and avoid mistakes while shopping for multivitamins simply based on the labels.

 

Multivitamin labels include “For Him. For Her, For 50+ years old, etc. 

 

Through the labels, customers can see that there is a specific product suited for each shopper. 

 

How-To

 

Product  | Situational Label

Ie. Employee Guide | ie. Recommended for small businesses (1-3 years old)

 

Business Application

 

Identity Marketing

Product Layering

Messaging

WORKSHEET/RESOURCE

VIEW COURSE MODULES