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STATUS International Branding 

A Division of Robertson Holdings Group, Inc.

STATUS International Branding Team

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STEP 09: Create A Unique Proprietary Experience

Objective: Formalize with Branded Terminologies Why Define your company DNA with branded terminology. Rebranding titles in your business creates unique exper...

Why

 

Define your company DNA with branded terminology.

 

Rebranding titles in your business creates unique experiences that your clients and employees can take pride in.

 

The terminology differentiates the client and employee experience and increases your brand worth/equity.

 

A few examples include:

 

Instead of using the word ”client”, you can call clients “members”, like family members.

 

Apple stores call their service team the “Genius Bar” and not the “Service Department”. 

 

Use your fantasy as a guide to rebrand and re-purpose traditional business terms. 

 

At STATUS, we call our staff members “Agents” and our department heads “Analysts”. 

 

These titles were actually inspired by spy movies.The spies are called “Field Agents” and the nerds behind the desk are called “Analysts.”

 

Example

 

Apple Stores

Apple stores use the word “Genius” and “Genius Bar’ to name their customer support team. 

 

It gives clients and employees a unique experience they can’t find anywhere else. 

 

The word “Genius” gives your stakeholders a feeling of ownership in the brand and transforms a “customer service representative” into a “Genius.”

 

How-To

 

What words or lingo do you use to remember difficult concepts? 

 

What terms can you rename to add more clarity to people outside your industry?

 

Standard Terms // Your Rebranded Name

 

Business Application

 

Welcome Guides

Employee Satisfaction

Client Interest

Client Experience

WORKSHEET/RESOURCE

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