Enhance the Online Beauty Experience to Attract Upscale, Professional Audience

Client: Forever Diaz

Category: Creative Direction, Photography, Web Design

Platforms: Photoshop, Lightroom, Wix, Figma

Results: Redesigned 2020 Service Booking web experiences, billboard and window advertising, increased service bookings

Timeframe: 60 days

Project Components

Booking/Service Website

We developed a newly, refreshed booking website to bring in a new, younger clientele. The booking website featured 60 services which we categorized and created a database to house the details. This was followed by Help and FAQ aids such as Explainer Videos and a Live Chat function.

Photoshoot, Retouching

We designed the photoshoot to present the salon in a professional, sexy light. The photoshoot was conducted by photographer, Matthew Sams and traveling makeup artist, Mary Sams. Full lighting and backdrop was installed in-shop. The images were retouched using Adobe Photoshop and Lightroom.

Advertisements and Billboard Signage

We extended our usefulness by designing additional window signage to capture foot traffic and new customers. We designed window signage and prepared mail-in postcards for local neighbors with a credit toward their next appointment when they bring in the postcard.

Explainer Video:

We never wanted the client to feel out of the loop without having their questions answered so we created an Explainer Video to give a quick introduction into the new branding and services. The video sits on the Booking page where transactions occur.


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