As we embark on the journey of entering another year.
Hopefully, we as people have realized that we are a brand.
Our opinions matter.
Our thoughts matter.
Going into this new year this is the mindset we should take on.
Personal branding is the new job application.
When the term personal brand is discussed, the first thing that pops up in your mind is how someone promotes themselves.
You will never ever regret branding yourself especially when there are 50 million YOU’s out there.
If you want to be considered influential then a strong personal brand is extremely mandatory.
It is important that you stand out amongst the vast plethora of internet entrepreneurs or you will get swallowed alive.
Focus and reflect on the message you want to bring across.
What do I stand for?
What is the message I bring across?
Does it reflect me as an individual?
Is this something I am passionate about?
Is it something that I want people to see when they look at my social media?
It doesn’t make sense for you to send mixed signals when it comes to branding it will confuse the person trying to understand what you are about.
Decide what your message is and make sure it is consistent across all of your platforms.
That way people will immediately know what you are about.
Whether it be the image that pops up in your head from viewing that person's Instagram or to how they carry themselves.
Before you open your mouth to say anything, personal branding speaks for you.
Think about it when you are applying for a job you put your best foot forward.
You want them to see your professional side, you want them to see you as the right candidate for the job.
But if you don’t present that look of professionalism, it is easy for them to come to the conclusion that you would not represent them well.
Personal branding will definitely help you to stand out against the competition and helps with building your reputation
So as we embark on another fantastic journey going into the year 2020.
It’s never too late to start over.
Make sure your message is consistent.
It gives you the opportunity to highlight your purpose and passion. It aids people in getting to know you better and in time give you their trust.
The new year always brings across hope of starting over.
If you haven’t started focusing on personal branding now would be the time to start.
Every great brand that is still standing innovates and stays ahead of the pack.
You should too.
Timothy J Robertson is the creator of STATUS International, an artificial intelligent Creative Concierge platform, to automate hiring and managing the world’s best artists. Timothy has been on a mission to integrate machine learning technology into the creative process to offer artists short term projects and clients creative control over the vision. Take a Test Drive at statusbranding.com -- or -- you can get in contact at firstname.lastname@example.org