Making strategic decisions requires stakeholders to balance trade-offs between many competing elements, including the constant trade-off between brand evolution and brand consistency. The STATUS Branding Framework helps brands manage and track competing trade-offs and make strategic decisions based on a consistent criteria.
Ideation & Brainstorming
User Journey Mapping
Beyond gathering the necessary brand materials, company data, and recording goals, objectives, and priorities--The purpose of Brand Discovery is to help clients rediscover the original intent of the founders and uncover the raw material of their brand identity.
Ideation & Brainstorming
Ideation and Brainstorming require equal parts, art and science. We put you in the room with creative visionaries, futurists, strategist, and visual artists to come up with creative solutions to complex problems and visualize them with creative concepts that you can circulate to other stakeholders.
Messaging is not copy-writing or "wordsmithing". It's more about understanding the psychology of your audience and speaking to their experience. The purpose of the Messaging Architecture is to provide the subtext that will help creatives develop meaningful content that delivers results.
User Journey Mapping
In order to provide the most valuable and memorable user experience, you must understand the full breadth of the user journey. The purpose of User Journey Mapping is to create a visual storyline of every engagement a user has with your brand and document their perceived feelings, pain points, and moments of delight.
It can be quite difficult to develop an editorial calendar when you don't know what type of content is needed or how it adds value to your target audiences. The purpose of Content Mapping is to take inventory of all of your existing content, identify content needs, and outline how each piece of content you develop strategically aligns with and supports the user journey.
Launching a new or business line should always be approached strategically due to the inherent risks involved. The purpose of GTM Strategy is to provide a comprehensive plan that helps you define your ideal customers, coordinate your messaging, and position your product for a successful launch.
Every distinguished brand has a strong, well-defined Brand Identity. It is the essential, incomparable element that helps you achieve 1-of-1 STATUS in the marketplace.
Brand Identity Design
Brand Guidelines & Design Systems
Custom Packaging Design
Market Research, Trends, & Insights
Branded Content Design
Websites & Digital Platforms
Host meaningful content and deliver high-utility, painless, and, most of all, memorable user experiences with our digital platform design services. Our process begins with creative concepting and prototyping followed by a strenuous process of selection, feedback, and refinement, as the team moves towards produciton and deployment.
UX & UI Design
Web & App Development
SEO Strategy & Implementation
No-to-Low Code Solutions
Elevated eComm experiences to increase sales through improved user experience design, integrations, and automations.
Virtual Shopping Experience
Omni-channel digital advertising to boost brand awareness, influence brand perception, and drive sales.
Marketing Campaign Development
Social Digital Advertising
Social Media Content
STATUS Branding Framework
The fast-paced, strategy-first approach to brand development.
No more wasted time approving lengthy proposals with limited scopes of work
Manage competing interests and avoid conflicting efforts with multi-level, cross-functional strategic alignment
Innovate rapidly and efficiently with a dedicated team of talented researchers, strategists, and visionaries.
The laws that drive everything we create.
Explore the STATUS™ Manifesto
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The Law of Identity: Escape competition through authenticity. Become 1-of-1
The Status Law of Identity states that you must be willing to suffer the consequences of being transparent about your core convictions and staying true to your identity if you want to truly become 1 of 1.
The Law of Art: Communicate unique value through artistic expression
The Status Law of Art states that you must create and communicate value like an artist. Artistic expression is the purest method of connecting with a human audience and visually communicating unique value and meaning.
Law of Exclusivity: Perception is everything
The Status Law of Exclusivity states that perception is everything and the path to elevated brand value in the marketplace starts with exclusivity. If you want to establish, elevate, or maintain a premium brand, you must be intentional and selective when it comes to your pricing structure, product offerings, and target market.
Law of Education: Preach what you practice
The Status Law of Education states that those that do, should teach and those who practice, should preach. Education from real practitioners, who take on the risk of the marketplace, themselves, is always in high demand.
Law of Fantasy: Be brave enough to embrace the world of fantasy. Obsess over user experience.
The Status Law of Fantasy states that humans have an unquenched thirst for dream-like, fantastic visualizations and experiences. If you want to maximize brand desirability and attraction, you must be brave enough to embrace the world of fantasy and obsess over providing the most impactful and memorable user experiences.